David Zaslav Thinks Harry Potter, Lord of the Rings and DC Are "Underused"

MovieWeb

By Maca Reynolds

Published Sep 7, 2023

Warner Bros. Discovery CEO, David Zaslav reflects on the importance of Harry Potter, Lord of the Rings and DC for the company.

Warner Bros. Discovery CEO, David Zaslav, believes that the company's major franchises, such as Harry Potter, DC, and Lord of the Rings, have been underutilized and sees potential in creating long-term plans for each of them.
The DC Extended Universe (DCU) is set to undergo a reboot with a comprehensive strategy involving movies, TV shows, and video games. Harry Potter is also being adapted for a new series on HBO Max.
Warner Bros. Pictures has multiple projects in the works related to the Lord of the Rings franchise, including an upcoming animated movie and other potential films. Zaslav emphasizes the importance of fully utilizing these beloved franchises to maximize shareholder value.

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